A couple of bottles of 5-hour Energy are a staple in our car’s glove compartment. Reserved for long drives, they provide a quick shot of, well, energy- of the taurine+caffeine kind. If you’re not familiar with the brand, its brightly colored mini-bottles are ubiquitous across gas stations in the US and represent a masterclass in guerrilla marketing and distribution.
Lux. Good thoughts. I haven't seen the TED talk and probably won't. This said, why don't you simplify the Venn diagram. Anything that isn't useful is useless. Why confuse the pic with the 'entertaining'? If you believe all entertaining stuff has a certain use, ie , is entertaining, make entertaining a subset of useful. Thoughts? PS: I value entertainment quite a bit and know so do you. :-) - Bond
Lux. Good thoughts. I haven't seen the TED talk and probably won't. This said, why don't you simplify the Venn diagram. Anything that isn't useful is useless. Why confuse the pic with the 'entertaining'? If you believe all entertaining stuff has a certain use, ie , is entertaining, make entertaining a subset of useful. Thoughts? PS: I value entertainment quite a bit and know so do you. :-) - Bond
Thanks Lux! I agree that the intersection between useful and entertaining is the sweet spot. Your newsletter is exactly that!